ORGANISER Faculty of Mass Media Communication UCM in Trnava MEGATRENDS AND MEDIA 2019 DIGITAL UNIVERSE DATE 16 th 17 th April 2019 VENUE Smolenice Cas

Prepis

1 ORGANISER Faculty of Mass Media Communication UCM in Trnava MEGATRENDS AND MEDIA 2019 DIGITAL UNIVERSE DATE 16 th 17 th April 2019 VENUE Smolenice Castle

2 MAIN HALL / HLAVNÁ SÁLA Tuesday 16 th April Opening ceremony and main plenary speeches (Main Hall / Hlavná sála) Opening speech Assoc. Prof. PhDr. Ľudmila Čábyová, PhD. Dean of FMK UCM in Trnava Prof. Ing. Roman Boča, DrSc. Rector of University of SS. Cyril and Methodius in Trnava Award presentation ceremony: Marián Matyáš s Pomegranate / Granátové jablko Mariána Matyáša Introduction of the new issue of the scientific journal Media Literacy and Academic Research, 2019, Vol. 2, No. 1 Introduction of the new issue of the scientific journal Acta Ludologica, 2019, Vol. 2, No. 1 Introduction of the new issue of the scientific journal Communication Today, 2019, Vol. 10, No. 1 Pravda vášne: O deštrukcii verejnej diskusie virtuálnym priestorom Assoc. Prof. PhDr. Martin Kasarda, Dr. Faculty of Media, Pan-European University in Bratislava, The Generation of Speech Ethics in Digital Media Prof. Bai Yin Dean of the College of Literature and Journalism, Central South University Changsha, Hunan, China Coffee break Main plenary speeches (Main Hall / Hlavná sála) Superhrdinovia spoločnosti Marvel a ich filmový vesmír PhDr. Jana Radošinská, PhD. Faculty of Mass Media Communication, UCM in Trnava, Intermedia z pohledu AV tvůrců MgA Ivan Biel FITES (Czech Film and Television Union), Prague, Czech Republic Coffee break Discussion sessions Banquet with entertainment programme Wednesday 17 th April Discussion sessions Coffee break Discussion sessions Closing Ceremony: Announcement of the best conference speakers and award ceremony (Main Hall / Hlavná sála) Lunch Communication Today: Scientific Journal from the Mass Media and Marketing Communication Field (Vol. 10, No.1, April 2019) Main plenary speeches (Main Hall / Hlavná sála) Vol. 10, No. 1, April 2019 Podcasting v zlatom veku audia Mgr. Martin Strižinec RTVS & Faculty of Arts, Comenius University in Bratislava, Od textov k textúram: Poznámky o karnevalovom charaktere súčasnej mediálnej produkcie Assoc. Prof. PhDr. Juraj Rusnák, CSc. Faculty of Arts, Prešov University, Fedorov Fichnová Gáliková Gansser Greguš Kubíková Levitskaya Macková Michniuk Mináriková Nykytchenko Schmitz Seliverstova Szabo Taşkıran Turková Višňovský Wojciechowski Digitálna transformácia a moderná univerzita Marcela Havrilová Microsoft, Bratislava, Lunch

3 Section 1 Across the Universe / Media Production Chairs: Prof. PhDr. Hana Pravdová, PhD. Assoc. Prof. PhDr. Ján Višňovský, PhD. PhDr. Jana Radošinská, PhD. 16 th of April 2019 Room / Miestnosť: Red Salon / Červený salónik Media Image of Immigrants on Social Media: Concepts, Strategies, Analysis Doc. Mgr. Lucia Spálová, PhD. PhDr. Martin Charvát, PhD. Faculty of Arts, Constantine the Philosopher University in Nitra, Metropolitan University in Prague, Czech Republic Mediálny rámec tém migrantov a terorizmu na príklade dvoch udalostí Mgr. BcA. Łukasz Wojciechowski, PhD. Prof. Mgr. Katarína Fichnová, PhD. Faculty of Arts, Constantine the Philosopher University in Nitra, Catching the IT Development Trends: What Are the Odds? Assoc. Prof. dr. sc. Ivana Bestvina Bukvić, Ph.D. Assoc. Prof. Ivana Đurđević Babić, Ph.D. Academy of Arts and Culture, Josip Juraj Strossmayer University of Osijek, Croatia From News to Fake News and Back Lordan Prelog, mag. rel. publ. Mateja Popović, spec. prof. comm. Prof. Ljubica Bakić-Tomić, PhD. University of Applied Sciences Baltazar Zaprešić, Zaprešić, Croatia The Impact of the Virtual Television Anchorman on the Business Processes of Television Media Houses Jelena Blaži, mag. rel. publ. Sunčana Glavak, mag. nov. dr.sc. Tomislav Vidačić, dipl. inf. University North, Varaždin, Croatia Motion grafika a jej využitie v mediálnej produkcii Mgr. Ján Proner Audiovizuálna dramaturgia v digitálnej epoche Mgr. Tomáš Hučko, ArtD. Strategies for Identifying Misinformation within Digital Space Mgr. Simona Mičová Mgr. Lenka Ďurišová Mainstreamové a alternatívne médiá v slovenskom mediálnom prostredí Mgr. Miroslav Kapec Cenzúra v mediálnej praxi Mgr. Július Tamáš 17 th of April 2019 Room / Miestnosť: Red Salon / Červený salónik Transmediální narace budoucnost mediální produkce Mgr. Jorik Jakubisko Faculty of Social Sciences, UCM in Trnava, Poznámka k fotografickému portrétu Mgr. Peter Lančarič Tools Managing the Process of Communication between Technological Corporations and Internet Users Leading to Restricting Their Freedom Prof. UE dr. hab. Zbigniew Widera University of Economics in Katowice, Poland The Patterns of Internet Usage in Poland and Ukraine Based on Example of Users of Social Networks Andrii Kutsyk, M.A Faculty of Social Sciences, University of Gdańsk, Poland Creating a New Movie Reality: Bad Movie Review Genre Arina Medvedeva Chelyabinsk State University, Russia Media Aesthetic Features of Newsletters Prof. Marina Zagidullina, PhD. Chelyabinsk State University, Russia The Specifics of Hip-Hop Music Review in Social Networks Max Demchuk Chelyabinsk State University, Russia Storytelling Method in Popular Science Journalism Svetlana Paniukova Faculty of Journalism, Chelyabinsk State University, Russia Zábavná tvorba v onlinovom prostredí Mgr. Veronika Moravčíková Regionálne médiá ako prostriedok informácie medzi občanmi Mgr. Erika Obertová

4 Section 2 Lost in (Hyper)Space / Media Education, Literacy and Language Chairs: Prof. PhDr. Miloš Mistrík, DrSc. Assoc. Prof. PhDr. Zora Hudíková, PhD. Assoc. Prof. Mgr. Norbert Vrabec, PhD. 16 th of April 2019 Room / Miestnosť: Main Hall / Hlavná sála Digitální bůh ThDr. PhDr. Radek Mezuláník, Ph.D. Department of Media Studies, University of J. A. Komenský in Prague, Czech Republic Zmena myslenia pod vplyvom digitálnych médií Prof. PhDr. Slavomír Gálik, PhD. Neverbálna komunikácia v audiovizuálnom jazyku žurnalistiky Doc. Mgr. Anton Szomolányi, ArtD. Faculty of Media, Pan-European University in Bratislava, Influence of Digital Media on Young Generation s Social and Moral Competences Dr. Katarzyna Ziębakowska-Cecot Faculty of Philology and Pedagogy, Kazimierz Pulaski University of Technology and Humanities in Radom, Poland The Truth in Media A Necessary Condition, But Is It Sufficient? Rafał Śpiewak, PhD. University of Economics in Katowice, Poland Štyri poznámky k diskurzívnym aspektom skupinovej polarizácie v dôsledku pôsobenia nových médií Mgr. Andrea Olejárová Faculty of Arts, Constantine the Philosopher University in Nitra, Wykorzystanie nowych nowych mediów przed dzieci w wieku przedszkolnym: Przypadek Polski Prof. Teresa Sasińska-Klas, dr. habil. Institute of Journalism, Media and Social Communication, Jagiellonian University in Krakow, Poland Comparison of Selected Analytical Television Programmes Mgr. Marek Šimončič Mgr. Alžbera Straková Inovácie v žurnalistike do roku 2022: Skepsa alebo výzva? Mgr. Karin Kubíková Learning a Language as Part of Life How to Learn a Foreign Language in the Digital Age Mgr. Anna Hurajová, PhD. 17 th of April 2019 Room / Miestnosť: Main Hall / Hlavná sála Soft Skills in the Digital Age Doc. Mgr. Norbert Vrabec, PhD. Online človek ako produkt (d)evolúcie médiami sprostredkovanej komunikácie PhDr. Anna Sámelová, PhD. Faculty of Arts, Comenius University in Bratislava, Digitálne bytie ako axiologický problém a edukačná výzva PhDr. Sabína Gáliková Tolnaiová, PhD. Environmentálne otázky a klimatické zmeny v mediálnom diskurze Mgr. Juraj Skačan, PhD. Faculty of Arts, Constantine the Philosopher University in Nitra, Acta Ludologica: (Vol. 2, No. 1, 2019) Acta Ludologica Faculty of Mass Media Communication Vol. 2, No. 1 Limity nezávislosti slovenských (mas)médií v kontexte postfaktuálnej spoločnosti Mgr. Erika Moravčíková, PhD. Faculty of Arts, Constantine the Philosopher University in Nitra, Theory Education Design Development Research History Marketing Experience Criticism Psychology Social Aspects Future June 2019

5 Music as Universal Language & Spheres of Knowledge behind Megatrends Transcendence in Human Universe of Anthropocene Mgr. Klára Hedvika Műhlová Faculty of Arts, Masaryk University in Brno, Czech Republic Awareness of the Functioning of Media Messages and the Ability to Recognize Fake News by Polish Students M.A. Anna Losa-Jonczyk - Ph.D. Dorota Marquardt University of Economics in Katowice, Poland Linguistic and Discursive Means of Distorting Information Maksym Kushnirov Kyiv National Linguistic University, Ukraine Stav systému samoregulácie žurnalistiky na Slovensku v kontexte sociálnej zodpovednosti médií PhDr. Jozef Tinka, PhD. AI in Governance Mgr. Andrej Kóňa, PhD. Faculty of Social Sciences, UCM in Trnava, The Theme of Healthy Lifestyle in Children s Magazines as an Interdisciplinary Approach to the Prevention of Morbidity in the World s Population PhDr. Danuša Faktorová Faculty of Media, Pan-European University in Bratislava, Vzťah marketingovej a vzdelávacej funkcie literárnej kritiky v 21. storočí Mgr. Mária Stanková, PhD. Faculty of Arts, Comenius University in Bratislava, Vladimir Vysockij a filmová cenzúra: Zápas o slobodu prejavu Mgr. Art. Zuzana Spodniaková, PhD. Institute of Theatre and Film Research, Slovak Academy of Sciences, Challenging Critical Thinking via Media Content in Teaching English Mgr. František Rigo Section 3 No Man s Sky / Playful Media Chairs: Mgr. Michal Kabát, PhD. Mgr. Zdenko Mago, PhD. Mgr. Lenka Rusňáková, PhD. 16 th of April 2019 Room / Miestnosť: Library / Knižnica Game Jams as a Source of Creativity in Promoting Eco-Innovations Mgr. Zdenko Mago, PhD. Mgr. Michal Kabát, PhD. Mgr. Alexandra Alföldiová Throughout the Ocean of Free Sound Mgr. Tomáš Farkaš, PhD. Branded vs. Unbranded Debate in Digital Games Mgr. Magdaléna Balážiková PhD. Mgr. Zdenko Mago, PhD. Genres vs. Tags: Problem with Taxonomy of Digital Games Mgr. Ivan Rokošný Enhanced Reality, Computer-Aided Design with Photoshop Ing. Robert Halenár, PhD. Media Literacy and Academic Research: (Vol. 2, No. 1, 2019)

6 Section 4 Interstellar / Innovative Marketing and Advertising Practices Chairs: Prof. Ing. Anna Zaušková, PhD. Mgr. Vladimíra Jurišová, PhD. Mgr. Dáša Mendelová, PhD. 16 th of April 2019 Room / Miestnosť: Hunting Salon / Poľovnícky salón Proměny komerční mediální krajiny s nástupem internetu v ČR Prof. PhDr. Dušan Pavlů, CSc. University of Creative Communication in Prague, Czech Republic Od protestanské etiky k hédonistické etice zážitků Doc. Mgr. Ondřej Roubal, Ph.D. Faculty of Economic Studies, University of Finance and Administration in Prague, Czech Republic Hviezdny hashtag ako spôsob riešenia environmentálnych problémov Prof. Ing. Anna Zaušková, PhD. Mgr. Martin Vanko Why Promote Consumers Eco-friendly Buying Behaviour? Prof. Ing. Jarmila Šalgovičová, CSc. Documentary Film as a Strong Moving, Marketing and Advertising Tool PhDr. Mgr. Art. Yvonne Vavrová, PhD. Faculty of Media, Pan-European University, Cesta vojnových hrdinov Marketingová komunikácia regiónu Mgr. Marek Šimončič, PhD. Mgr. Igor Piatrov Video obsah ako dominantný nástroj online marketingovej komunikácie Mgr. Mária Oleárová, MBA Mgr. Jakub Horváth, MBA Faculty of Management, Prešov University, New Approaches to Marketing Research Based on Value Archetypes Ing. arch. Ing. Petr Štěpánek, PhD. MIAS School of Business, Czech Technical University in Prague, Czech Republic Paradox doby alebo posledný mohykán. Konzervatívnosť a ignorovanie trendov Ing. Martin Poliak Špecifiká spotrebiteľského správania v krajinách vyšehradskej štvorky a aspekty využívania mobilných telefónov v nákupnom procese Mgr. Mária Oleárová, MBA Mgr. Jakub Horváth, MBA Faculty of Management, Prešov University, The Role of Entrepreneur s Personal Brand in SME s Corporate Brand Mgr. Rastislav Zábojník, PhD. Case Study 3D Animation in Advertising Mgr. Dušan Blahút, PhD. Change the World through the Arts Mgr. Jana Hubinová, PhD. 17 th of April 2019 Room / Miestnosť: Hunting Salon / Poľovnícky salón Marketingové komunikační prostředí zahraničních studentů na vysokých školách Doc. Ing. Aleš Hes, CSc. Faculty of Economic Studies, University of Finance and Administration in Prague, Czech Republic Big Bang and Glory of Eco-Innovations in the Digital Era Prof. Ing. Anna Zaušková, PhD. Mgr. Monika Rezníčková Storytelling and Creating Relationships with the Consumer Dr. hab. Małgorzata Koszembar-Wiklik, PhD., prof. nzw. Silesian University of Technology, Gliwice, Poland The Boundary between News Content and Native Advertising Is It Clear? Doc. dr.sc. Gordana Lesinger dr. sc. Iva Buljubašić Faculty of Humanities and Social Science, University of Osijek, Croatia

7 Consumer Innovativeness of the Elderly People. Does Culture Matter? Empirical Research on the Polish, Slovenian and Czech Consumers at the Age of 60+ Sylwia Badowska, PhD. University of Gdansk, Sopot, Poland Analytical View of the Choice of Goods and Services Purchased over the Internet Mgr. Jakub Horváth, MBA Mgr. Mária Oleárová, MBA Faculty of Management, Prešov University, Marketing Communication Strategy to Develop an Audience on Instagram Social Network Ing. Monika Stanková Ing. Martin Kuchta Faculty of Business, University of Economics in Bratislava, Megafon Social Networks Visual Content s Aesthetics Elena Shumakova Chelyabinsk State University, Russia Analysis of Global Consumer Preferences in the E-Commerce Process Mgr. Jakub Horváth, MBA Mgr. Mária Oleárová, MBA Faculty of Management, Prešov University, Zvyšovanie trhovej hodnoty bytového projektu prostredníctvom nástrojov komunikačného mixu Ing. Mgr. Michal Markulják Faculty of Business, University of Economics in Bratislava, Towards Fully-Fledged Conceptualization of Customer Experience Ing. David Havíř Faculty of Business and Management, University of Technology in Brno, Czech Republic Využívanie onlinových nástrojov na regionálnej úrovni doc. PhDr. Denisa Jánošová, PhD. Mgr. Lenka Labudová CONFERENCE PROGRAMME: Tuesday 16 th April Registration of participants Opening ceremony and main part of the programme Coffee break Main plenary speeches Lunch Main plenary speeches Coffee break Discussion sessions Banquet with entertainment programme Wednesday 17 th April Registration of participants Discussion sessions Coffee break Discussion sessions Closing ceremony: Announcement of the best conference speakers and award ceremony (Main Hall / Hlavná sála) Lunch All conference participants will be provided with a detailed schedule of discussion sessions and conference programme after the registration. Official hashtag #megatrendy2019 Visit our Facebook page: Konferencie FMK Online streaming provided by:

8 SCIENTIFIC AND PROGRAMME COMMITTEE: Prof. PhDr. Miloš Mistrík, DrSc. Prof. PhDr. Nataliya Panasenko, DrSc. Prof. Diab Al-Badayneh (JO) Prof. Dr. Peter A. Bruck, Ph.D. (AT) Prof. David Buckingham, PhD., MA, BA (UK) Prof. Dr. Alexander Fedorov (RU) Prof. PhDr. Slavomír Gálik, PhD. Prof. Ing. Alena Kusá, PhD. Prof. Jozef M. M. Ritzen (NL) Prof. PhDr. Hana Pravdová, PhD. Prof. Colin Sparks (HK) Prof. Ing. Jaroslav Světlík, PhD. Prof. Ing. Jarmila Šalgovičová, CSc. Prof. Bai Yin (CN) Prof. Ing. Anna Zaušková, PhD. Assoc. Prof. dr. sc. Ivana Bestvina Bukvić, Ph.D. (HR) Assoc. Prof. PhDr. Ľudmila Čábyová, PhD. Assoc. Prof. PhDr. Marek Hrubec, Ph.D. (CZ) Assoc. Prof. PhDr. Zora Hudíková, PhD. Assoc. Prof. Mgr. Ondřej Roubal, Ph.D. (CZ) Assoc. Prof. Mgr. Art. Jozef Sedlák Assoc. Prof. Ing. Andrej Trnka, PhD. Assoc. Prof. PhDr. Ján Višňovský, PhD. Assoc. Prof. Mgr. Norbert Vrabec, PhD. Mgr. Vladimíra Jurišová, PhD. Mgr. Michal Kabát, PhD. Mgr. Martin Klementis, PhD. PhDr. Jakub Končelík, Ph.D. (CZ) Mgr. Zdenko Mago, PhD. Mgr. Dáša Mendelová, PhD. Mgr. Juliána Mináriková, PhD. PhDr. Peter Murár, PhD. PhDr. Jana Radošinská, PhD. Mgr. Lenka Rusňáková, PhD. JUDr. PhDr. Martin Solík, PhD. SCIENTIFIC PARTNERS: Institute of Theatre and Film Research of the Slovak Academy of Sciences Institute of Political Science of the Slovak Academy of Sciences The Polish Academy of Sciences (Branch in Katowice) Centre for Innovation, Technology Transfer and Development Foundation of the University of Silesia (Poland) Polish PR Association European Journal of Media, Art & Photography ejmap 1/2019 Faculty of Mass Media Communication University of SS. Cyril and Methodius in Trnava Vol. 7, No. 1 April 2019 EJMAP: European Journal of Media, Art & Photography (Vol. 7, No. 1, 2019) ORGANISING COMMITTEE: JUDr. PhDr. Martin Solík, PhD. Mgr. Juliána Mináriková, PhD. Mgr. Zuzana Bučková, PhD. Mgr. Monika Hossová, PhD. Mgr. Anna Kačincová Predmerská, PhD. Mgr. Martin Klementis, PhD. Mgr. Peter Krajčovič, PhD. Mgr. Dáša Mendelová, PhD. PhDr. Jana Radošinská, PhD. Mgr. Lenka Rusňáková, PhD. Mgr. Bc. Lucia Škripcová, PhD. Mgr. Magdaléna Ungerová, PhD. Mgr. Alexandra Alföldiová Mgr. Marija Hekelj Mgr. Ľuboš Greguš Mgr. Miroslav Kapec Mgr. Jakub Kovalík Mgr. Peter Lančarič Mgr. Simona Mičová Mgr. Veronika Moravčíková Mgr. Ján Proner Mgr. Martin Vanko

9 CONTACTS: web: CONTACT PERSONS: JUDr. PhDr. Martin Solík, PhD. Mgr. Lenka Rusňáková, PhD. ADDRESS: Faculty of Mass Media Communication University of SS. Cyril and Methodius in Trnava Nám. J. Herdu Trnava SLOVAKIA CASTLE: Main Hall / Hlavná sála Library / Knižnica Red Salon / Červený salónik Hunting Salon / Poľovnícky salón Small Round Hall / Malá okrúhla sála